The luxury label is formed around the three empires of perfume, skincare and makeup. Lancôme is considered the world’s leader of the beauty market. Their original, high quality and effective products are known by everyone.
Lancôme considers perfume the backbone of a woman’s beauty. They have based their skincare and makeup lines around their perfumes, notably the newest fragrances Revolts, Fleches and Gardenia.
In 1996, Lancôme adopted a “multi-faced” strategy in its publicity in order to highlight the “different maturity levels” of its primary customers. Cristiana Reali, Ines Sastre, Juliennte Binoche, Shalom Harlow, Kate Winslet and Anne Hathaway all represent the brand all over the world.
Seventy years after its creation, Lancôme is now the first in the makeup market. Thanks to its communication strategy, the quality of its products and the ingeniousness of its launches, the luxury house now sells its products in over 160 countries and 18,000 retail points.
Lancôme considers perfume the backbone of a woman’s beauty. They have based their skincare and makeup lines around their perfumes, notably the newest fragrances Revolts, Fleches and Gardenia.
In 1996, Lancôme adopted a “multi-faced” strategy in its publicity in order to highlight the “different maturity levels” of its primary customers. Cristiana Reali, Ines Sastre, Juliennte Binoche, Shalom Harlow, Kate Winslet and Anne Hathaway all represent the brand all over the world.
Seventy years after its creation, Lancôme is now the first in the makeup market. Thanks to its communication strategy, the quality of its products and the ingeniousness of its launches, the luxury house now sells its products in over 160 countries and 18,000 retail points.
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